Michael Tolboom

BFA, CDP

Creative Leader

Michael has over 25 years of experience in graphic design and strategic communications, comprising Creative Director roles for a boutique international design firm and, more recently, for Associated Engineering. He provides visual communication design consultation for clients, including identity (logo) development and management, website development and maintenance, photography, videography and motion graphics, technical illustration, and campaign development.

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In-house design positions can often be limiting, but Associated Engineering has given me the opportunity to introduce graphic design principles to a huge range of projects, for both internal and external clients. My path to Creative Lead has allowed me to work in a wide range of media, solving a great variety of design challenges.

I love working with people and walking with them through a design problem. Whether it’s new staff that are getting up to speed on our design standards, or professionals expanding their skill set, it’s always rewarding to share the things I’ve learned on my own journey as a design professional.

Graphic designers know that the best presentation of information, and the smoothest communication of concepts, is often invisible – I relish the challenge of presenting the excellent work of our engineers and scientists in a way that matches Associated Engineering’s reputation as an innovative firm that delivers a high-quality product.